Insider's Guide to Media Kits: Why Your Brand Can't Afford to Skip This Step
Have you ever wondered why some brands just seem to grab the spotlight effortlessly? It’s not all about having the best products or services. Often, it’s about making a stellar first impression. And what better tool for that than a well-designed media kit? If you’re running a design studio or managing a small brand, let me show you how a professional media kit can be a game-changer in how the world sees and remembers you.
From Overwhelmed to Organized: A Single-Page Brand Overview & Detailed Guide
My clients love the convenience of having all essential brand elements on a single page. Say goodbye to sifting through lengthy 40+ page manuals! With my one-sheet solution, you'll quickly grasp your brand's key features without the hassle. It's simple, practical, and designed to streamline your workflow. But don't worry - I’ve also got you covered with an additional comprehensive brand guideline document, ensuring consistency across platforms and mediums.
Adobe Firefly: Revolutionizing AI Image Generation
Adobe Firefly, a leading AI image generation tool, now includes the innovative Structure Reference feature. This advanced functionality enables users to use an uploaded image as a blueprint for the structure of the new creations, maintaining the original's structure and content integrity. By guiding the AI's composition and structure, the Structure Reference image significantly enhances control and predictability in generating art or photos. This addition marks a pivotal advancement in AI image generation, mitigating the unpredictability commonly associated with such technology.
Digital Makeover for a Travel Website: A Case Study
W&H Travel is getting a digital makeover. In this case study we're zooming in on a slick, responsive website that looks great and works smoothly across all devices. Think less waiting, more exploring. It’s all about giving you a seamless experience, whether you're on a desktop dreaming up your next getaway or scrolling through your phone on the go. Our case study will walk you through the nuts and bolts of our redesign journey—how we're mixing stunning visuals with a friendly user interface to make your travel planning an adventure in itself.
Designing BEYOU: A Behind-the-Scenes Look at Crafting a Health Bar Brand
BEYOU is an exciting health bar brand set to launch in the health food market. This branding project is a passion project based on the creative brief from Briefbox. The brand's primary target audience is women who lead active, vibrant, and social lifestyles. BEYOU intends to kickstart its marketing strategy by collaborating with social media influencers, using their imagery for promotional campaigns. As the multidisciplinary designer for this project, I created a comprehensive brand identity, packaging designs, advertisements, and promotional materials that resonate with the brand's vision and target audience.
Boost Your Brand: Elevate Your Brand Identity with Custom Patterns and Logos
Brand patterns in your marketing materials and packaging are great ways to create a cohesive visual identity and make a lasting impression on your audience. They help tie everything together and give your brand a professional, polished look. From brand patterns to logos and beyond, I've got you covered! Let's collaborate and take your branding to the next level.
Beyond the Box: How AI Transforms My Approach to Packaging Concept Creation
Let's talk tools – Midjourney and Photoshop's generative fill are my go-to’s for whipping up concepts quickly for clients. But let's be real, crafting truly cool stuff with them? It's not a walk in the park if you are unfamiliar with these ai tools.
Crafting A New Fragrance: My New Passion Project Is an ILLUME-Inspired Spring/Summer Candle
I grew up in Minneapolis and I've long admired Illume for its commitment to creativity and quality. Inspired by the brand's unique approach to fragrance and design, I embarked on a passion project to design a Spring/Summer candle and its packaging.