Brand Strategy and Identity

A unique and cohesive brand identity can set your brand apart. Strategic brand development can mean the difference between simply running a business, and building an influential brand. In the brand identity package, we work with you to understand your brand’s unique personality and devise a brand identity that sets you apart and communicates your brand’s superpowers to your target audience.

Branding packages

Coastal Dawn candle packaging (Copy) (Copy)

Chris Olson Designs project proposal sample for pitch deck (Copy) (Copy)

Social media styling for a marketing agency by Chris Olson. (Copy) (Copy)

Branding Services

Chris Olson Designs books out a few months in advance. If you want to work with us, you can book a discovery call.

You can hire Chris Olson Designs to complete a specific design project—or you can hire us for a design day, or on an hourly basis.

During the brand onboarding process, you complete my online content questionnaire and share your current branding and photos. We can also schedule a call to further discuss the brand. This will help you provide what’s needed before I begin the brand strategy. The brand strategy can include determining the brand personality, your brand’s tone of voice, the value proposition, competitive analysis or audit, and identifying the target market.
Develop a primary logo, secondary logo, icon logo, and submark logos.
Develop a mood board and color palette that reflects the ideas in the brand strategy consulting.
Develop a typography system and font hierarchy based on the brand strategy.
Templates for Instagram, Facebook, LinkedIn, Pinterest, and more.
This guide tells the brand story and includes details on the company’s brand identity, including logos (full logos, secondary logos, and icons); color palette (primary and secondary colors); typography (font styles, sizes, font hierarchy, and spacing); brand imagery (brand photos, illustrations, and artwork); brand voice and tone; also include examples of how to display its content on social media.
Chris Olson is a licensed illustrator and surface pattern designer. There are many ways she collaborates on projects including illustrations for packaging, logo and brand asset illustration, stationery art, surface design, licensing artwork, and commissioned illustrations.