Can AI Accurately Analyze Product Photos and Explain Branding Strategies?
branding, artificial intelligence Chris Olson branding, artificial intelligence Chris Olson

Can AI Accurately Analyze Product Photos and Explain Branding Strategies?

Can AI figure out what people like, spot upcoming trends, and make brands look awesome, all by just looking at images?

I did my own unscientific test to see how well AI can analyze a brand based on a photo. Using a very short prompt and a photo I took at Whole Foods in the wine section, I submitted the same prompt to both ChatGBT 4o and Claude 3.5.

My prompt: You are a creative director at a design agency. Can you tell me about the branding of this bottle.

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Insider's Guide to Media Kits: Why Your Brand Can't Afford to Skip This Step
Chris Olson Chris Olson

Insider's Guide to Media Kits: Why Your Brand Can't Afford to Skip This Step

Have you ever wondered why some brands just seem to grab the spotlight effortlessly? It’s not all about having the best products or services. Often, it’s about making a stellar first impression. And what better tool for that than a well-designed media kit? If you’re running a design studio or managing a small brand, let me show you how a professional media kit can be a game-changer in how the world sees and remembers you.

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From Overwhelmed to Organized: A Single-Page Brand Overview & Detailed Guide
Chris Olson Chris Olson

From Overwhelmed to Organized: A Single-Page Brand Overview & Detailed Guide

My clients love the convenience of having all essential brand elements on a single page. Say goodbye to sifting through lengthy 40+ page manuals! With my one-sheet solution, you'll quickly grasp your brand's key features without the hassle. It's simple, practical, and designed to streamline your workflow. But don't worry - I’ve also got you covered with an additional comprehensive brand guideline document, ensuring consistency across platforms and mediums.

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