Unlock Powerful Brand Insights with AI and ChatGPT
Is AI a game-changer or a challenge for brand managers? 🤖💡
In this post, I explore how AI tools like ChatGPT can revolutionize brand strategy. Here are some key takeaways:
🔍 Market Analysis: Use AI tools like ChatGPT to research competitors and gain insights on branding and packaging.
✏️ Tailored Instructions: Enhance AI feedback by fine-tuning ChatGPT prompts.
Boost Your Brand with New Quick-Turnaround Squarespace Website Packages
Chris Olson Designs is here to make solo-preneurship fun again. We offer custom website design and classic websites using templates to make your website design easier.
We also offer social media templates that are completely customizable.
Four fresh Squarespace design packages are now live on my design service list. These affordable web design options offer a quick website setup with big potential for growing your business! These packages provide a cost-effective solution with a fast turnaround, making them perfect for companies that must launch quickly and still maximize their online presence.
Can AI Accurately Analyze Product Photos and Explain Branding Strategies?
Can AI figure out what people like, spot upcoming trends, and make brands look awesome, all by just looking at images?
I did my own unscientific test to see how well AI can analyze a brand based on a photo. Using a very short prompt and a photo I took at Whole Foods in the wine section, I submitted the same prompt to both ChatGBT 4o and Claude 3.5.
My prompt: You are a creative director at a design agency. Can you tell me about the branding of this bottle.
Designing for Sustainability: The Netherlands
The Netherlands aims to become a completely waste-free by 2050. During a summer trip, I was intrigued by the organized rows of metal recycling bins in Amsterdam. While recycling and waste management might not be the most glamorous aspects of a country's infrastructure, the Netherlands is making it a priority—and if it’s effective, that’s something truly commendable.
Street level and underground waste containers can be found throughout Amsterdam. In many neighborhoods in Amsterdam, household waste should be sorted by type and put into the correct designated containers. In other areas, household waste is collected by the City.
The Essential Client's Guide to Evaluating Design Proposals
The key to successful design projects lies in clear communication from the very beginning. If you're considering working with a design professional for the first time, you might be wondering what happens after that initial conversation. One crucial step is the project proposal - a document outlining how we'll make your vision a reality. In this guide to evaluating a design proposal, I'll walk you through the elements of a strong proposal, drawing on my years of experience to show you what to expect and why each component matters. Whether you're rebranding your business, launching a new product, or refreshing your website, understanding the proposal process will help you make informed decisions and set the stage for a successful collaboration.
Hand-Drawn Illustrations to Elevate Your Brand: Book Your September Spot
Looking for a designer to create illustrations or patterns for your brand? I am now booking projects for September. I specialize in creating unique illustrations that make your brand stand out and connect with your target audience. In this video post, you'll see my original hand-drawn botanical art created in Adobe Fresco. I used AI-driven text-to-image features in Adobe Photoshop and Midjourney to create realistic mockups for wine bottles and perfume packaging, showcasing how my art can elevate your product designs.
Want to work with me on your next project? My books are now opening for September and October. Get in touch via my contact page.
Print Perfection: Checklist for Designers to Prepare Printer Files
Here’s how to set up files to send to a commercial printer. Ensuring your design files are perfectly prepared makes the difference between a flawless print and a costly mistake.
Ever wonder about the secret sauce behind flawless print files? I've been there too. That's why I've created a handy checklist of pro tips for prepping your print media for commercial printers.
This checklist serves as a starting point to guide designers through the essential steps to prepare their files for the printer. From embedding fonts and using the correct color profiles to setting up bleeds and margins, this blog post covers the critical elements to achieve high-quality print results. Whether you're a seasoned designer or new to the field, following these tips will help you deliver print-ready files that meet industry standards and exceed client expectations.
Create Matching Icons in Adobe Illustrator: Simplify the Process with AI Tips
Adobe is upping its game by integrating AI into Illustrator, making design tasks faster and more intuitive. This quick tutorial will guide you through creating a cohesive set of icons, badges, logos, and other vector graphics. With the new Reference Asset feature, you can easily convert text to complementary and editable vector graphics. Use your artwork as a reference image to generate new vectors in a matching style. Here's how to create a set of rounded icons using these powerful tools. Watch the video in the post and follow along with the steps I outline.